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Team

We are Music Industry, Web3 Technology & Design Experts

We are a diverse group of highly skilled professionals with deep experience in business, events, music, product development, and technology. This issue impacts us personally, and we are committed to solving it.

Team

Greg Cohen

Co-Founder & CEO

Billboard chart-topping Songwriter, RIAA Certified Record Producer and Remixer.

Rich Morales

Co-Founder & COO

Multi-Diamond & Platinum Mastering Engineer and Founder of Super Fine Audio.

Pranav Narayanan

Co-Founder

Musician, Producer and Former Program Manager at Digiwaxx Media.

Supported Blockchains

More coming

Our Mission

At ADV3NT, we’re building a new creative ecosystem where artists regain control, equity, and freedom through the power of AI, blockchain, and media. We’re committed to creating a space where creators thrive, unlocking new opportunities to own, monetize, and share their art on their terms—no limits, no barriers, just pure creative empowerment.

GoingUp For Projects

Even if you find someone who seems fantastic, how can you trust they are who they say they are and can do what they said they can?
With our smart contract functionality, project leads can verify and reward contributors on-chain.

These verifiable credentials are valuable for users as it can help them keep a track record of their professional achievements in the form of a customisable on-chain resume using zero- knowledge proofs to manage the information they want to share with future employers or collaborators.

Value proposition

What GoingUp Can Deliver

GoingUp uses tokens of appreciation that projects can award to their contributors. These tokens are NFTs (non-transferable AKA Soulbound) and are awarded when collaborating with someone or completing a project.

They don’t have a monetary value attached and are more for keeping track of work activities, performance, and volunteering. All of which lead to the creation of an on-chain resume or track record.

The goal is to create a simple means by which to vet professionals without having to stretch resources and waste time.

The GoingUp  Platform

There are two important aspects of the GoingUp protocol: Search and Scoring. Each plays into the other. The user profile will allow for a comprehensive search, utilizing keywords to connect professionals within the space. There will also be a feature offering access to connect multiple wallets.

When you find someone, you can check their reputation score on the platform based on their on-chain and off-chain activity. It’s a seamless way to find other web3 builders and build or join your ultimate dream team.

Our Work

We take pride in our diverse backgrounds, which have led us to collaborate with renowned Artists, Music Producers, Record Labels, Fortune 100 & 500 companies, and brands making meaningful contributions to the world of music and Web3.

We are Music Industry, Web3 Technology & Design Experts

DJ ChuckieR&S Records